Founder Christina Tosi smiling in front of a giant menu board in the NYC Flagship store.


Tosi started Bake Club for a simple reason: because in both good times and tough times, baking brings people joy. We believe that there’s real power in creating something yummy, so we’ve been gathering every day on Instagram Live and getting busy in the kitchen. It’s fun, it’s tasty, and everyone is welcome — so follow along on Instagram Live @christinatosi every Friday at 2PM EST and get cooking!