We’ve renamed Crack Pie to Milk Bar Pie. It’s the same pie you’ve always known - just a new name.
To learn more, read a note from our founder Christina Tosi below.
A Note on Milk Bar Pie
A Note on Milk Bar Pie
To our Milk Bar community -
We’ve made the decision to stop using the name Crack Pie. Starting today, it will be known as Milk Bar Pie. Below, I’m sharing the note I sent to the Milk Bar team. The fact of the matter is, anyone who visits this website or our stores or our social media is our family too, and we listen to what you have to say.
While change is never easy, we feel this is the right decision. Not everything will happen at once - the next few weeks and months will be a transition period. Your support means everything to us and if you have feelings or questions about it, we’re always here. Come by for a slice of pie, a corn cookie or just a friendly face - as it’s been since day one, our only mission is to inspire a little moment of joy in your day.
We’re a family at Milk Bar. We’re here for each other on the best days and support each other on the less-than-best, too. We’ve grown up together, evolved as a company and as humans, and over the last 10 years have seen new cities, new customers, and new channels that were unthinkable to us back in the day. We’ve also learned a lot along the way.
Our team, all 392 of us (!!!), are wonderfully unique, yet share a common thread: we’re here to spread joy. We consider ourselves lucky and honored to be the go-to for making life a little sweeter -- from birthdays, weekends and weddings, to a care package to a friend across the country, or just as a pit stop on the way home after a long day. What fuels us (besides cookies) are our house rules: show respect, have integrity, love what we do.
When we do anything, from implementing a new company policy to creating a new layer cake, we do it because it’s important to us. Our mission, after all, is to spread joy and inspire celebration. The name Crack Pie falls short of this mission.
That’s why starting today, Crack Pie will now be Milk Bar Pie.
Why Milk Bar Pie? It’s simple, so we’ve decided to keep it simple. It’s been on the Milk Bar menu since day one. And, the old name was getting in the way of letting the gooey, buttery slice bring happiness— my only goal in creating the thing in the first place.
I understand a new name will take some getting used to. The next few days, weeks and maybe months will be a transition, but it’s all worth it. Your managers will be in touch with next steps. If you’d like to talk to me directly about the change, don’t hesitate to reach out. I am here for you.
In the meantime, thank YOU, for showing up, for meaning it, for doing you, for sharing, for trusting, for the head scarf, for the high kicks and for making this day, your next shift and this place better.