Official rules
MILK BAR HOLIDAY GIVEAWAY: OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.
1. Sponsor. The Milk Bar Holiday Giveaway (the "Giveaway") is sponsored by MomoMilk LLC d/b/a Milk Bar, 30 W 26th Street, 4th Floor, New York, NY 10010 ("Sponsor"), the sole sponsor of the Giveaway. By entering, you agree to these Official Rules and to the decisions of Sponsor, which are final and binding in all matters related to the Giveaway.
2. Not affiliated with Instagram. This Giveaway is in no way sponsored, endorsed, administered by or associated with Instagram or Meta Platforms, Inc. By entering, each entrant releases Instagram and Meta from all liability related to the Giveaway. Entrants must also comply with Instagram's Terms of Use.
3. Eligibility. Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at the time of entry and who have a public Instagram account. Employees, officers and directors of Sponsor, its affiliates, agencies and suppliers, and their immediate family members and household members are not eligible. All federal, state and local laws and regulations apply.
4. Giveaway period. The Giveaway begins when the Giveaway post is published on November 16, 2026 and ends at 11:59 PM ET on December 1, 2026 (the "Giveaway Period"). Entries received after the Giveaway Period will not be accepted. Sponsor's computer is the official timekeeping device.
5. How to enter. During the Giveaway Period, (a) follow @milkbarstore and @vaseline on Instagram, (b) locate the Giveaway post on @milkbarstore's Instagram feed, and (c) comment on that post and tag at least one friend. Limit one (1) entry per person, regardless of the number of comments or tags. Tagged friends are not automatically entered. Entries must be made from an entrant's own account. Entries made by automated means, scripts or multiple or fake accounts are void. Comments must not contain obscene, offensive, defamatory or infringing content, as determined by Sponsor in its sole discretion. Following Sponsor, commenting and tagging are free. No purchase is required.
6. Prize. One (1) winner will receive a prize pack (approximate retail value: $100). The prize is non-transferable. No cash or other substitution is permitted, except that Sponsor may substitute a prize of equal or greater value if the advertised prize becomes unavailable. Any taxes and expenses not specified here are the winner's responsibility. The prize will be shipped by Sponsor to an address in the United States during the first week of December 2026. Sponsor is not responsible for prizes lost, delayed or damaged in transit.
7. Winner selection and notification. One (1) winner will be selected in a random drawing on or about December 2, 2026 from all eligible entries received during the Giveaway Period. Odds of winning depend on the number of eligible entries received. The potential winner will be notified via direct message on Instagram from the official @milkbarstore account. Sponsor will never ask for payment, passwords or banking information. The potential winner must reply within forty-eight (48) hours of notification and provide a shipping address and any other information Sponsor requests. The potential winner may be required to sign an affidavit of eligibility and release. If a potential winner does not respond in time, is found ineligible or does not comply with these Official Rules, the prize may be forfeited and an alternate winner may be selected at random from the remaining eligible entries.
8. Publicity. Except where prohibited by law, acceptance of the prize constitutes the winner's consent for Sponsor to use the winner's name, Instagram handle and comment for promotional purposes without further compensation.
9. Release and limitation of liability. By entering, entrants agree to release and hold harmless Sponsor, Instagram, Meta Platforms, Inc., and their respective affiliates, agencies, officers, directors and employees from any claims, losses or damages arising from participation in the Giveaway or the acceptance, possession or use of the prize. Sponsor is not responsible for technical failures, lost or late entries, or errors of any kind.
10. Right to modify or cancel. If the Giveaway cannot run as planned due to fraud, technical failure or any other cause beyond Sponsor's control, Sponsor may cancel, suspend or modify the Giveaway and, where permitted, award the prize from eligible entries received before the cancellation. Sponsor may disqualify anyone found tampering with the Giveaway or violating these Official Rules.
11. Privacy. Information collected from entrants is used to administer the Giveaway and is subject to Sponsor's privacy policy, available at milkbarstore.com.
12. Disputes. These Official Rules are governed by the laws of the State of New York, without regard to conflict-of-law principles. Any dispute will be resolved exclusively in the state or federal courts located in New York County, New York.
13. Winner's name. For the winner's first name and state, send a request by mail to the Sponsor address above by January 1, 2027.
14. Conflicts. If these Official Rules conflict with any other Giveaway materials, including the Instagram post, these Official Rules govern.
GET $15 OFF(YAY)
Sign up for our newsletter and get $15 off your first order of $80+.
By clicking SIGN UP, you agree to receive text messages from Milk Bar at the number provided. Message and data rates may apply. Reply STOP to cancel. View our Privacy Policy.
