Milk Bar Bakery | VARIETY – SEPTEMBER 23, 2018

Milk Bar Founder Christina Tosi on Opening in L.A. and Whether She’ll Do a Cooking Show

The mastermind behind crack pie, birthday cake truffles, and cereal milk soft serve has finally brought Milk Bar to Los Angeles. With a new storefront that opened Saturday on Melrose Avenue just west of La Brea, founder Christina Tosi spoke with Variety on the gut-check all desserts must pass before becoming Instagram sensations: “It needs to make you feel alive and sharp, like you’re walking through ‘The Wizard of Oz’ when it’s black and white and all of the sudden it’s life in color. Guttural, soulfully delicious. If you don’t want to go sit in a corner while no one’s looking and eat five of them in an unapologetic way, we’re not there yet.” (read more)