For Christina Tosi, Building a Dessert Empire Is Not All Milk and Cookies

As her Milk Bar chain enters the big leagues, the pastry chef’s challenge is holding on to its small-shop charms.

New-employee orientation at Milk Bar is a little like the first meeting of a support group devised by Tony Robbins and Willy Wonka.

The 30 people sitting on folding chairs were in for a treat on this January morning in Williamsburg, Brooklyn: an appearance by Christina Tosi, who a decade ago conjured up the first Milk Bar bakery out of not much more than glitter, plywood and the brilliant idea of making soft-serve from the milk at the bottom of a cereal bowl.(READ MORE)